About Us
Our Mission is to make health choices easier
Celebrity diets, headline news, magazines and the latest research can all seem over-whelming. We aim to cut through the noise and produce publications aimed at making your health choices easier.
Research is behind all choices we review and rate
Research by scientists, doctors, academics and many others lie behind all the choices we review and rate. We assess the research already done and evaluate choices further using additional factors detailed in our Special Reports.
Our ratings are designed to simplify choices
The world is full of information about health. We independently assess the available research and then review and rate our Top 20.
We believe health choices need to be balanced
One health choice will not work for everyone. What works for one person might not work for another. That is why we believe in looking at a number of alternatives when reviewing and rating. This could help you decide which choices make your better health attainable.